About

The company behind Origin.

Origin is a developer-tools company founded in March 2026 in Tel Aviv. It builds the open-source CLI that turns a repository's release evidence into source-linked marketing drafts, reviewed in Git like any other change.

Company: Origin (useorigin.co)
Founded: March 2026
Founder: Daria Dovzhikova
Based in: Tel Aviv, Israel
Stage: Bootstrapped, solo founder, no outside funding
Product: devrel-origin, an open-source CLI on PyPI (MIT). Origin Cloud is a private-beta waitlist.
Contact: daria@useorigin.co

Daria Dovzhikova

Founder of Origin

GitHub PyPI LinkedIn X / Twitter

Why this exists

12+ years leading product marketing and growth for devtool companies: JetBrains, Huawei, and a dozen developer-first startups.

I built Origin because I kept hiring marketers who couldn't scale, and I kept being the marketer who couldn't scale. The technical ones became heroes and burned out. The non-technical ones shipped marketing that was confidently wrong.

The fix is to put marketing in the workflow that already works for engineering: pull requests, code review, releases. Origin is what that looks like.