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Origin
7 May 2026Chapter 03
How it works

How it works.

The technical product page. Three sections.

38 sec · 8 beats · loops

38-second loop · install → atlas → health → signals → strategy → generation → audit → ship

3.1 · The workflow

Five steps from install to merge.

  1. 01

    Install in your repo.

    Adds a .devrel/ directory and configures the weekly pipeline. Then devrel auth to pick a provider (Anthropic or OpenRouter, the latter ships with free monthly credits) and validate your key. No account required to use the open-source framework.

    ✓ installed devrel-origin 0.2.14 $ devrel init $ devrel auth ✓ key validated, written to .devrel/.env (mode 0600)
  2. 02

    Tag a release.

    Origin watches for new tags. Cron-driven by devrel schedule install on OSS, hosted in Cloud.

  3. 03

    Origin opens a marketing PR.

    Within 60 seconds. Contains: release note, changelog entry, blog draft, social thread, email digest, suggested docs updates. All drafted from your code, your docs, and your past marketing voice.

    + release-v2.4.0.md + changelog-v2.4.0.md + blog-bulk-api.md + social-thread.md + email-digest.md + docs-updates.md Marketing PR drafted in 47s. Open for review.
  4. 04

    Your team reviews.

    Like any other PR. Comments, requested changes, approvals. Marketers commit changes. Engineers leave inline notes on technical claims. Same primitives your team already trusts.

    +6 filesmarketing/release-v2.4.0/

    @dovzhikova approved

    @engineer requested changes on blog-bulk-api.md

    "The function returns a Promise, not a callback. Line 42."

  5. 05

    Merge ships marketing.

    The release note publishes to your changelog. The blog draft moves to drafts. Social posts go to a queue. Email digest sits ready for your next send. The merge is the moment marketing happens.

    ✓ changelog.md → published ✓ blog → drafts ✓ social → queue ✓ email → ready to send
3.2 · Repo-grounded generation

What the system reads to generate.

Plain language, with concrete detail. Useful for the technically curious buyer.

  • The diff.

    PRs in the release, line-by-line.

  • The AST.

    New/changed/removed exports. New endpoints. Changed signatures.

  • The docs.

    Markdown files, MDX, JSDoc, docstrings. Identified by config or convention.

  • Past releases.

    Your last 6 release notes for voice and structure.

  • Past marketing.

    Anything in .devrel/deliverables/ history: tone, formatting, approved phrases.

  • Optional context.

    A .devrel/config.toml where you declare brand voice, banned words, target audience, channel preferences.

Inside Cloud, work is done by named agents. Each is purpose-built for one job.
3.3 · The agents

Inside Cloud, work is done by named agents.

Each is purpose-built for one job. You can see what each one ran, with what input, in your run history. You can override, retrain on your own examples, or replace any agent with your own.

Atlas

Central Orchestrator

Coordinates the weekly run. Brokers context between agents, surfaces decision flags, reports OKR progress.

Continuous

Watchdog

Health

Pipeline alerts

Stale outputs, failed runs, token-budget consumption, integration connectivity.

Mon

Sage

Community

GitHub issue triage

Priority + churn-risk scoring across 60+ issues per week.

Mon

Argus

Performance

Post-publish content ranking

Anomaly-scored across PostHog + GitHub + Instantly + Echo. Double-down, retire, rewrite recs.

Tue

Echo

Listener

Reddit / HN / X mentions

63 weekly mentions indexed and themed.

Wed

Iris

Synthesizer

Pain themes extracted

Weekly signals folded into 8 actionable themes.

Thu

Nova

Strategy

A/B experiments pre-registered

Power analysis, guardrail metrics, scipy + Bayesian eval.

Thu

Rex

Intel

Competitor briefs

Threat scoring, opportunity mapping, weekly snapshot.

Thu

Cyra

CRO

ICE-scored A/B hypotheses

Pulls PostHog funnel time-series, finds the worst week-over-week drop-off, drafts 3 test hypotheses.

Thu

Sentinel

Brand QA

Cross-agent audit

Scores Mox blog, Pax sales, Dex docs, Vox script against voice + ICP. Catches drift Kai's per-piece pipeline can't see.

Fri

Kai

Content

Code-validated tutorials

7-stage editorial pipeline, anti-slop, brand audit.

Fri

Vox

Video

Screen-recorded walkthroughs

Script generation + capture + render.

Fri

Dex

Docs

API reference from AST

Reads exported types, generates reference docs that match.

Fri

Pax

Sales

Outreach sequences

Battlecards, prospect-tailored sequences, follow-ups.

Fri

Mox

Campaigns

Blog + social batch

Cross-channel campaign packages from one brief.

Ready to install?