Editorial, from the repo.
Posts are markdown files in content/blog/. Each shows the source commit at the bottom. Three pillars: the workflow, the teardown, the story.
// NO_POSTS_PUBLISHED
First posts ship at the OSS launch. 3 posts queued.
Up next
3 posts queued. Prose in flight.
- Draftwhy-marketing-in-the-repo.mdx
Why we put marketing in the repo
The manifesto, in essay form. Why marketing is downstream of code, why pull requests are the unit of marketing work, and why the release is the only trigger that matters.
- Draftread-the-diff.mdx
Read the diff: a release note from a real PR
A concrete walkthrough of what Origin reads to draft a release note. The PR. The diff. The AST. The docs. The past 6 release notes for voice. What ends up in the marketing PR, line by line.
- Draftmarketing-downstream-of-code.mdx
We rebuilt our company around one principle: marketing is downstream of code
The rebrand announcement. From GTM Labs (agency-era 13-agent automation platform) to Origin (open-source framework + Cloud, marketing artifacts shipping from the repo). Why the pivot, what changed, what's the same.
Three pillars
The workflow
Tactical posts on release-driven marketing, PR-based content review, marketing in CI/CD.
The teardown
Public companies' release notes, their changelogs, their drift between marketing and product.
The story
Founder posts, customer stories, the build-in-public log of Origin itself.